Pre-Fall 19 Top Picks

Some of my personal favourites from Pre-Fall 2019…

The Floralist

Emilia Wickstead is reknown for her chintzy florals, and I loved the feeling of this collection. It has a old-world 1950’s ‘Upper West Side’, glamorous vibe, with the tailored dresses styled with the sheer head wraps and leather gloves. Together with the gorgeous elfin-like models and the botanical garden setting is both effortlessly pretty and elegant.

The Artisan

Ulla Johnson is always a favourite of mine, for personal wearability. I long to have a wardrobe filled with vintage inspired flowy dresses and hand crafted pieces just like Ulla’s collections… alas I just don’t have the budget for it! I’ve noticed a lot more embroideries and sheer fabrics for Pre-Fall, I also loved Dior’s collection, it has the same artisanal motifs and crafted borders. The colours from Ulla’s collection are always perfectly set, that rich marigold and teal combination, contrasted with bleached denim and rusty red, just gorgeous!

The Modernist

Goya’s Pre-Fall collection continues with her ability of making pastel look cool, I love the mash of coral-rainbow stripes and fresh graphic florals. The collection is fit for the modern day woman, easy pieces, but still with a sense of strength and identity. I’m always going to have a soft spot for brands like Stina Goya and Rodebjer, as I have followed them since my Brighton University days. I love their interpretation of print, often creating bold colourful pieces, but never falling into the trap of looking vintage, instead contemporary and playful. They’ve been staple brands in Scandinavia, and deserve their global cult following.

The Revivalist

La Double J is vintage appreciation. I love the way how they take the most lairy retro patterns and create super chic items that Muccia Prada would be proud of. I especially love the blown up graphic stemmed flowers and psychedelic retro curvy motifs from this collection. The contrasting colours of pink and green are definitely lingering in my trend-making brain!

The Must Have

If a bountiful amount of tie dye or bold graphic abstracted animal prints do not hit the high street this Summer, I’ll eat my hat.

Brands like The Elder Statesman and Proenza Schouler Spring 19 collections, with their hipster new-wave approach to craftsmanship are bringing back tie dye with avengence. Now Pre-Fall 19 sees a continuation, whether it’s a bolder approach like House of Holland’s sporty electric collection or the evolving bold graphic animal prints of Just Cavalli’s/Prabal Gurung collection, these are a definitely a must-have for the season’s ahead.

All images are sourced from